Marketing relies heavily on networks and there are many tools you can use to grow the networks to a varying degree of success. Internet recruiting is still the most effective way to do it. It encompasses the whole suite of strategic initiatives under common umbrella of online branding. There are three strategies that you can deploy with high success rate. Search is your starting point, and once you create the list, you need to qualify the prospect. The things you would consider will vary based on your end goal. Once you identify the viable prospects, you should initiate the contact.
- Searching for friends-of-friends in your immediate area can yield a pool of local people that you are able to communicate with directly.
- By studying a prospect’s Facebook page, you can find shared interests and derive some basic insights about their personality.
- Avoid copying and pasting the same link-filled message to multiple people, as this can cause Facebook to decide that you are a spammer.
“It always perplexed me that many leaders have this belief that Internet recruiting strategies are a “distraction,” especially given the fact that many top earners have gone on to build their online brands using… well… Internet marketing!”