You can customize your audiences to make sure that they all receive their own unique set of marketing that is perfect for just them. You take your target audience, and you find an additional audience that seems to match up really well with your target audience, to reach out to. The people that you already have want a more personal touch, but your new audience needs to be reached out to initially. From there you can take several k sections of your audience and figure what the goals are for those specific people.
- Marketing with Facebook audiences can help you reach the full range of potential audiences, from cold to warm and even hot.
- Using lookalike source audiences based on previous customers, a wider and more general population can be targeted for cold targeting.
- To target warmer audiences, custom website audiences can be used to reach consumers that have previously visited your site within the past 18 days.
“In its simplest form, a lookalike audience is exactly what it sounds like: You provide Facebook with an audience of your past customers and its magical algorithm will find people most similar in terms of the interests, demographics, and sociographics of your original seed list.”